Can a business be immensely profitable and still operate with a high degree of integrity?

“One could present a compelling case that marketing is destroying this planet.”

“Over time, marketers have discovered that the easiest way to sell something, is to appeal to our basest needs and to exploit the weaknesses inherent in our psychology. For example, rather than walk our prospects through a logical buying decision and help them to purchase something that will genuinely help them, we con them into thinking that our Widgets will give them happiness and unlimited access to attractive members of the opposite sex.”

“This is but one of the many tricks up the marketer’s sleeve employed in conning the average consumer into making illogical buying decisions…”

[1] The Irresistible Offer

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