Archive for May, 2006 / Monthly Archive |
Wed 24
May 2006
Love me? Like me? Have some sex?
Posted under Marketing Message, products
850 Views | 1 Comment
Ben Mack has asked me to review his new book Think 2 Products Ahead - a book about branding. So far it’s been a great read and though I’m not even half-way through, he has already succeeded in convincing me that branding is not a dirty business.
I will admit on the spot that I have […]
(No Ratings Yet)
Loading ...Sat 20
May 2006
Did the Bonus Contributers Read The Irresistible Offer?
Posted under Marketing Message, copy writing
1,994 Views | [4] Comments
An interesting thread started at the MJ forums yesterday:
“Great Formula” freebie contributors should have read “Irresistable Offer”
First of all it is a fantastic list of surprise bonuses that you can have when you order Mark’s new book “The Great Formula” and I look forward to reading and listening to some of the products while […]
(No Ratings Yet) Loading ...Sat 20
Mark Joyner the Unquestionable #1!
Posted under Marketing Strategies, products, marketers
1,073 Views | 1 Comment
Check this out.
Mark Joyner’s “The Great Formula” just beat “The Da Vinci Code” …
#1 on Amazon:
http://patriciarits.thegreatformula.com/booya3.png
And he’s been up there for hours …
How is it that a grass-roots marketing campaign beat out one of the best-selling books of all time on the day of its world-wide film release and an all-media promotion blitz?
Well, the […]
(No Ratings Yet) Loading ...Fri 19
May 2006
The Casanova in Mark Joyner
Posted under viral marketing, products, marketers
945 Views | 1 Comment
Oh Giacomo Casanova - infallable conquerer of women’s hearts, gifted musician, inventor of the lottery and expert at getting attention simply by being outrageous.
As I stated a couple of days ago, Casanova was great at viral marketing. Everybody was buzzing about him during his days…
And his irresistable offers were not exclusively aimed at the […]
(No Ratings Yet) Loading ...Wed 17
May 2006
How to Become a Happy-Go-Lucky Marketer
Posted under Marketing Strategies, marketers
776 Views | No Comments
Have I got a treat for you!
It all started when I spoke with my friend Ben Mack.
The guy’s a genius when it comes to branding.
A few years ago he worked on the Michael Jordan Cologne brand strategy. He took them to $84,000,000 his first year on the account. (yes, that’s 84 MILLION)
He was […]
(No Ratings Yet) Loading ...Tue 16
May 2006
Casanova Loved Viral Marketing…
Posted under viral marketing
1,177 Views | No Comments
Meet my new hero. A very handsome and charming young Italian who is a master at seduction. He’s world famous for the number of women who called him their lover.
You’ve probably heard of Casanova. According to Wikipedia…
Casanova is universally known for his ability to seduce and conquer many a woman’s heart. According to […]
(No Ratings Yet) Loading ...
