Archive for May 17th, 2006 / Daily Archive |
Wed 17
May 2006
How to Become a Happy-Go-Lucky Marketer
Posted under Marketing Strategies, marketers
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Have I got a treat for you!
It all started when I spoke with my friend Ben Mack.
The guy’s a genius when it comes to branding.
A few years ago he worked on the Michael Jordan Cologne brand strategy. He took them to $84,000,000 his first year on the account. (yes, that’s 84 MILLION)
He was […]
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