Fri 30
Jun 2006
Your Bonuses Suck
Posted under Creating Products, software
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Have you ever heard of Chris Elliott? He’s a marketer and musician from Alaska and has been a friend of mine for about a year. Not too long ago I asked him if he could help me out with promoting one of my products and sent him a copy plus a link to the sales page.
This was his response:
“Your bonuses suck big time.”
Excuse me?
“You heard me all right. Your bonuses are no good. Overvalued, rehashed products which have been round the world a dozen times at least.”
All of them?
“All but one. That software bonus you created yourself. That is a really cool bonus. As for the rest…”
Right.
Hard swallowing on my part (luckily not heard through the chat). I had spent a lot of time in selecting and testing these bonuses. Not to mention money on acquiring resale rights…
In addition to Chris’ comment, Sam Heyer from LongRunMarketing.com confirmed that the new Internet Marketing trend is to focus on unique bonuses only. Apparently they help to significantly increase the conversion of your sales letter. And considering the fact that too many bonuses are recycled anyhow, that makes sense.
And of course both are right. But yeez – I already spent 3 months in creating the main product. How much more time would it take me to create all these totally unique, useful and appealing bonuses?!
I’m sure you can relate to the feeling of overwhelm which struck me that moment…
Solving the Big Bonus Dilemma…
Last week I challenged myself to create 10 unique bonuses in less than 10 hours. And I’ve written down how I did this in a short special report which you can download here:
www.thinelectrons.com/recommends/10CoolBonusIdeas
Read this report and discover:
- How your prospects feel about the bonuses you offer…
- The one type of bonus you should ban from your sales pages immediately…
- The 3 things that make a bonus dramatically impact your conversion rates…
- How you can make your bonus stand out in a freebie orgie…
- How you can create a unique bonus in 60 minutes or less…
- Get 10 cool ideas for bonuses you can use for every hot niche…
- Correction… Make that 101 cool ideas for totally unique bonuses…
- The 3 things you can do to turn every bonus into viral marketing tools…
- And more…
Plus you will be able to get a 100% free download of any of the bonuses described in this report so you can try them out yourself. Instructions on how to get these cool products can be found on the last page of the report…
www.thinelectrons.com/recommends/10CoolBonusIdeas
Enjoy!
Patricia
Tag: bonuses, creating products, download
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October 19th, 2006 at 10:47 am
Awesome report!! I think I even have the first 2 software making programs you mentioned…
Off I go to search the hard drive..
ps. I really like this site too…
October 19th, 2006 at 10:59 am
Thanks Benjamin!
If you cannot find the software on your hard drive, you can get the downloads to all the software mentioned in this report at:
www.programmersecretsrevealed.com