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Your Bonuses Suck
Posted By Patricia Ritsema van Eck On 30th June 2006 @ 12:16 In Creating Products, software | 2 Comments
Have you ever heard of Chris Elliott? He’s a marketer and musician from Alaska and has been a friend of mine for about a year. Not too long ago I asked him if he could help me out with promoting one of my products and sent him a copy plus a link to the sales page.
This was his response:
“Your bonuses suck big time.”
Excuse me?
“You heard me all right. Your bonuses are no good. Overvalued, rehashed products which have been round the world a dozen times at least.”
All of them?
“All but one. That software bonus you created yourself. That is a really cool bonus. As for the rest…”
Right.
Hard swallowing on my part (luckily not heard through the chat). I had spent a lot of time in selecting and testing these bonuses. Not to mention money on acquiring resale rights…
In addition to Chris’ comment, Sam Heyer from LongRunMarketing.com confirmed that the new Internet Marketing trend is to focus on unique bonuses only. Apparently they help to significantly increase the conversion of your sales letter. And considering the fact that too many bonuses are recycled anyhow, that makes sense.
And of course both are right. But yeez – I already spent 3 months in creating the main product. How much more time would it take me to create all these totally unique, useful and appealing bonuses?!
I’m sure you can relate to the feeling of overwhelm which struck me that moment…
Solving the Big Bonus Dilemma…
Last week I challenged myself to create 10 unique bonuses in less than 10 hours. And I’ve written down how I did this in a short special report which you can download here:
[1] www.thinelectrons.com/recommends/10CoolBonusIdeas
Read this report and discover:
Plus you will be able to get a 100% free download of any of the bonuses described in this report so you can try them out yourself. Instructions on how to get these cool products can be found on the last page of the report…
[1] www.thinelectrons.com/recommends/10CoolBonusIdeas
Enjoy!
Patricia
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