Mon 17
Sep 2007
Do and don’t do in email marketing
Posted under Thin Electrons, email copy, list building
1,439 Views 1 Comment
Mon 17
Sep 2007
Posted under Thin Electrons, email copy, list building
1,439 Views 1 Comment
Wed 12
Sep 2007
Posted under Miscellaneous, email copy, list building
8,216 Views [16] Comments
Has anyone ever addressed you in this manner before? If literally, I bet they haven’t. But though you may not be aware of it now, my guess is that you’ve received this message on a pretty regular basis…
First things first though.
I need to make sure you understand what I mean with “Pavlov Dog”. If […]
Thu 21
Sep 2006
Posted under writing tools, products
1,123 Views 1 Comment
“Our backdoor neighbor is 7 feet tall, shaves his head and rolls his muscles in a somewhat threatening manner each time you bump into him at the fence. Whatever you say to him, his response always sounds like a deep bark. And be sure to never ask him a favor. If you’re lucky he […]
Sat 5
Aug 2006
Posted under email copy, list building, products
946 Views 1 Comment
Yesterday I purchased a copy of Derek Gehl’s book about email marketing. Which I probably wouldn’t have done if it hadn’t included a huge section on the issue of email delivery, bounce management and such.
As some of you know I’ve experienced nothing short but a nightmare this spring with email management. I’ve found […]
Sat 17
Jun 2006
Posted under customer service, web copy
1,524 Views [5] Comments
Victoria Beckham, otherwise known in our world as Posh Spice from the Spice Girls, was giving a concert for fans in Birmingham when she dropped her microphone by accident. As if by magic, her voice continued to sing from the speakers. But it wasn’t magic: Victoria Beckham was playbacking…
A couple of week later it was […]
Wed 24
May 2006
Posted under Marketing Message, products
850 Views 1 Comment
Ben Mack has asked me to review his new book Think 2 Products Ahead - a book about branding. So far it’s been a great read and though I’m not even half-way through, he has already succeeded in convincing me that branding is not a dirty business.
I will admit on the spot that I have […]
Sat 20
May 2006
Posted under Marketing Message, copy writing
1,994 Views [4] Comments
An interesting thread started at the MJ forums yesterday:
“Great Formula” freebie contributors should have read “Irresistable Offer”
First of all it is a fantastic list of surprise bonuses that you can have when you order Mark’s new book “The Great Formula” and I look forward to reading and listening to some of the products while […]
Sat 22
Apr 2006
Posted under writing tools, products
659 Views No Comments
I’m a real advocate of living your dream. I happen to believe that when you truly follow your heart, success will be lurking around the corner. But sometimes it is necessary you receive a helping hand…
I was totally thrilled when I learned about Ralf Micharl Skirr’s success. It was not at all a smooth […]
Sat 15
Apr 2006
Posted under Marketing Message
919 Views No Comments
What is your first feeling when you see a picture similar to the one above with the following headline:
Give Them A Day to Forget…
Something inside your head sure doesn’t click, right?
Well, that is how it was for me when I recently came past huge bilboards along the side of the road. Each billboard featured […]
Wed 8
Mar 2006
Posted under Marketing Message
669 Views No Comments
I know, I know. You haven’t been hearing much from me lately. Nothing at all really…
Usually when this happens we have been hit by incredibly nice weather which calls for reading books in my hammock. Nice weather can be rare in the Netherlands so you have to grab the opportunity when it hits you!
However, it’s […]