Sometimes you do things that are beyond logic or reason. You make a decision on impulse and thinking back on it you are wondering why on earth you were motivated to do this.

Like something I did myself last week…

It was a bright sunny morning when I woke up from a great dream. Feeling very content and happy I got dressed and made myself breakfast. The kids were already playing outside and I was enjoying the nice and quiet time by myself.

When I opened my email a little while later I was surprised to find a paypal payment notification for a software I had created over a year ago and never seriously promoted. I had been using it mostly to give away as a bonus.

(This software is called “Joe Vitale’s Hypnotic Sales Letter Analyzer” and it’s actually the bonus that Chris Elliott considered to be my only valuable one. See my post of June 30th about bonuses…)

To be completely honest - this was the very first time I made a sale with this software!

Feeling really happy and excited about this, I wrote my customer on impulse offering him the Thin Electrons package as a surprise thank you. Hit the send button the same minute and then the little voice kicked in…

• “If you want to be successful with making money online, you shouldn’t be giving your products away when somebody makes a single purchase!”

Dur…

• “Come on! You know perfectly well that the real success is in the ’second helping’. Satisfied and dazzled customer comes back over and over again to buy more of what you have to offer.”

Hmmm…

That’s in essence the message from Mark’s book “The Great Formula”.I wonder if after a year of attempting to guide me into becoming a successful marketer he still has any hairs left to pull out…

• “Probably not.”

Oh shut up!

Then a couple of hours later the following email arrives:

Patricia,

Since you were so generous in offering the additional information to me I will share with you.

Do you know about http://thesecret.tv? If not go there today and check it out. We watched it twice online before our copy arrived in the mail yesterday. So nice to have the info in a visual format.

Thank you again.

Donald J.

I didn’t know about this. So I went to the site and watched. And I was blown away completely…

Today I still wouldn’t have known about ‘The Secret’ if I hadn’t decided to give away the Thin Electrons package to Donald. And in retrospect I’m very grateful I did.

You don’t become successful by being 100% rational about what you do all the time. It’s starts with being authentic. Being real and loving yourself because of it.

Then I remembered something Mark once wrote me:

Want to know my real secret?
Just be yourself.
Stop caring what other people think.
Do what you believe is right.

MJ

If this last quote causes a stir inside, you will definitely enjoy watching “The Secret” at:
http://thesecret.tv

Be happy!

Patricia

P.S.
As for some synchronicity. This experience came about because Donals purchased my Joe Vitale’s Hypnotic Sales Letter Analyzer software. Guess who’s featured in “The Secret”…

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Over a year ago I received a personal letter from Jason James asking me to promote a product of his. Something to do with selling on eBay.

I’m personally not a fan of selling products here. Not because it won’t make you a nice revenue or anything. There are plenty of people doing really well with auction sales. It’s just me not digging the eBay site…

• I can never find what I’m looking for…
• Search results return anything but interesting stuff…
• If you click the wrong link on accident, you get completely lost…
• And more…

Though Jason generously offered me to review his product, I felt I simply wouldn’t be the right person to endorse it. Besides, I didn’t know Jason at the time and I’ve become really extremely careful about what I promote…

Of course Jason’s product became a big hit and friends with no commission interests recommended it to me by the dozens. He’s obviously a genuinely good guy.

We exchanged a couple of emails during the year and when he asked me a few weeks ago if I’d be interested in his new product, I couldn’t decline the offer.

And boy am I glad I took Jason up on this one!

What he put together is really impressive…

Now you need to know that I am totally addicted to case studies. I like them so much better than any technical book on how to design a website, write a sales letter, create a virtual wrapper and all of that stuff. It’s almost always boring and really hard to retain the information.

What a difference it makes if you read stories. Or better, watch videos and see and hear people sharing their successes with you. And that’s why Jason’s new product gets a top rating with me…

Jsaon managed to get 20 top marketers on video to tell you personally about what they excell at and how they use their strengths to make a good chunk of money online.

You can download a special report about them here:

http://www.thinelectrons.com/dlc/UNCUT.pdf

But don’t store this on your hard-drive and forget all about it till X-mas. Cause if you do you are going to miss out on a heck of an opportunity…

Today, July 11th, Jason is launching his new membership site. But he has limited the number of people who will be able to register an account.

If you want to be able to watch all of Jason’s interviews, you better take a good look at his offer now before it’s gone:

http://www.thinelectrons.com/recommends/UncutInternetMarkeing

Like I said earlier - I don’t recommend other products lightly. Even if I’m promissed a big fat commission when I do. But Jason’s video’s I whole-heartedly recommend!

Have a great week!

Patricia

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Wordpress is of course an awesome blogging script but there’s a serious flaw in its pinging system which can make your blog banned.

In fact, if you are using wordpress blog since a long time then your blog might have been banned and you don’t even know about it…

Clíck below to know what’s that serious flaw and how to protect your blog from getting banned by using a free plug-in at your site:

http://www.thinelectrons.com/recommends/wordpresspingplugin

Highly recommended!

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Have you ever heard of Chris Elliott? He’s a marketer and musician from Alaska and has been a friend of mine for about a year. Not too long ago I asked him if he could help me out with promoting one of my products and sent him a copy plus a link to the sales page.

This was his response:

“Your bonuses suck big time.”

Excuse me?

“You heard me all right. Your bonuses are no good. Overvalued, rehashed products which have been round the world a dozen times at least.”

All of them?

“All but one. That software bonus you created yourself. That is a really cool bonus. As for the rest…”

Right.

Hard swallowing on my part (luckily not heard through the chat). I had spent a lot of time in selecting and testing these bonuses. Not to mention money on acquiring resale rights…

In addition to Chris’ comment, Sam Heyer from LongRunMarketing.com confirmed that the new Internet Marketing trend is to focus on unique bonuses only. Apparently they help to significantly increase the conversion of your sales letter. And considering the fact that too many bonuses are recycled anyhow, that makes sense.

And of course both are right. But yeez – I already spent 3 months in creating the main product. How much more time would it take me to create all these totally unique, useful and appealing bonuses?!

I’m sure you can relate to the feeling of overwhelm which struck me that moment…

Solving the Big Bonus Dilemma…

Last week I challenged myself to create 10 unique bonuses in less than 10 hours. And I’ve written down how I did this in a short special report which you can download here:

www.thinelectrons.com/recommends/10CoolBonusIdeas

Read this report and discover:

• How your prospects feel about the bonuses you offer…

• The one type of bonus you should ban from your sales pages immediately…

• The 3 things that make a bonus dramatically impact your conversion rates…

• How you can make your bonus stand out in a freebie orgie…

• How you can create a unique bonus in 60 minutes or less…

• Get 10 cool ideas for bonuses you can use for every hot niche…

• Correction… Make that 101 cool ideas for totally unique bonuses…

• The 3 things you can do to turn every bonus into viral marketing tools…

• And more…

Plus you will be able to get a 100% free download of any of the bonuses described in this report so you can try them out yourself. Instructions on how to get these cool products can be found on the last page of the report…

www.thinelectrons.com/recommends/10CoolBonusIdeas

Enjoy!

Patricia

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Victoria Beckham, otherwise known in our world as Posh Spice from the Spice Girls, was giving a concert for fans in Birmingham when she dropped her microphone by accident. As if by magic, her voice continued to sing from the speakers. But it wasn’t magic: Victoria Beckham was playbacking…

A couple of week later it was discovered that her lip piercing was a fake. Posh has no piercings like many of her young fans who imitate her. She just thought it would be convenient if they thought she did…

Just read this in the latest Ode Magazine in an article from Jay Walljasper about the returning demand for authenticity and integrity in commerce. (The English translation will come out in the next issue.)

Posh’s fans were quite disappointed when they found out she wasn’t very authentic but living up to an image the marketers created for her. And she’s not the only one cheating on her customers…
 

Internet Scams in Abundance…

 

The internet has opened the door to a spreading of lies on a scale unheard of before. And strangely enough a lot of people find that just because something is posted on the net, it must be true. Though after these people got scammed a dozen times the opposite opinion takes shape: if it is posted on the internet, it cannot be true…

If you fall into the first category: wake up! Everyone with an internet connection can post information online. Opinions, verifiable facts, ficticious stories and blatant lies. You don’t earn your ISP connection because you proved to be a trustworthy authority on your subject. It is just a method to reach a larger audience and you get it when you have the money to pay for it…

Keep this in mind with every webpage you open in your browser. Because this will put you in the right mindset to detect any signs pointing at the siteowner being a fraud.

Next dig out your copy of Mark’s book The Irresistible Offer and look if the site is set up to answer the 4 main questions:

1. What are you trying to sell me?
2. How much?
3. Why should I believe you?
4. What is in it for me?

If the page offers you clear and understandable answers to these questions you are half-way there. But it isn’t a guarantee of trustworthiness just yet! Everyone can order The Irresistible Offer from Amazon and apply the techniques. At first sight they will also work for scams!

At second sight however…

Your next step is to detect any red flags and when you find them, take these extremely seriously. Especially when you are feeling inclined to spend your money on a product or service.

Red Flags

• The site doesn’t contain any contact information.

  People who don’t give you their contact information will be very hard to chase down when you want to get a refund or when you need to sue their behinds. Though not every site without this info is a scam - many webmasters simply forget to post their info - it should definitely make you more careful. Even more so when…

• You can only pay for the product through money orders or bank cheques

  This means your purchase is not eligeble for refunds. Big alarm bells now!

• Order forms are not placed on secured web pages.

  Look for the little yellow lock sign in the bottom right corner of your browser window. If it doesn’t show, the orderform isn’t secured. Meaning that it could be possible your information is being read by somebody you don’t want to have it… (Sometimes you’ll get a warning that some items on a page are not secured. Usually this means that the order page contains an image which is located on a different site. You can find out quickly by not allowing unsecured content. If a little white box with a red cross is displayed, it was an image link on a non-secured page.)

• Testimonials don’t contain full names, images and weblinks to the person testifying the product is good.

  Though it’s not always possible for merchants to obtain an image and weblink, providing enough information that allows you to check if the person is real is a must. Preferably so you can actually contact this person yourself when you are having doubts.

• The offer is not easy to understand.

  That can imply a smoke screen where the offer has been worded in such a way that it is impossible to make out what you are actually paying for. Many people will label themselves stupid for not understanding and assume the product to be even greater. This is exactly what the seller wants them to believe. Don’t buy what you don’t understand!

• Offer consists of anything which will get you rich on autopilot.

  Be extremely cautios of buying any type of software or script which promises you lots of advertisements, high search engine ranking or loads of ‘targeted’ traffic.

  • Lots of advertisements?
    You’re smelling potential spam sent out in your name and resulting in your domain being blacklisted…
  • High search engine rankings?
    You’re at most a couple of months away from being penelized by Google…
  • Loads of targeted traffic?
    If at all most likely not by humans but by autosurf programs run by computers while their owners are having coffee with the neighbors…

• Promising high profits while you work 2 hours a day at most or even less…

  Anyone who has had success on the internet has worked hard to earn their money. Either by having failed and learned a dozen times before they hit success or because they took the time to set up a business. I won’t use the word decent here, cause even scammers work hard to get everybody and their friends take their bate…

  Rule of thumb: if it sounds to good to be true, it usually is!

• Bogus guarantees

  Internet guarantees involve a lot of heavy duty psychology because they are written to persuade the hesitating buyer to at least give it a try. Again they have to be clear and understandable. When a merchant uses paypal they can offer a 45 days money back guarantee which will be backed up by Paypal as they offer buyer protection. When a merchant takes credit cards, you have a guaranteed money back for the period your credit card company allows the charge back. So check out the payment processor guarantees to discover your real risk.

  100% risk-free money-back guarantees which go beyond these periods will grant you a refund only if the merchant is trustworthy…

  With physical products you will always loose the shipping costs. And you won’t receive a refund unless you ship the stuff back.

  Guarantees about you getting rich or an expert or whatever within so many days are all nonsense. There is no way anyone can guarantee you will see results if the results depend on your actions…

And this list only covers the most obvious things to check…

If you really want to dig down, you can also look investigate the authenticity of the contact information. Find out registration information from www.betterwhois.com and check out the place at http://earth.google.com - hint: anyone operating from a trailer is not likely to have hit overwhelming success themselves yet…

Make sure you check out experiences from others with the product or service you are about to buy. This isn’t a watertight method since people can be flaming for numerous reasons or cheering because they are into the deal. But if claims about products are backed up with verifyable evidence, pay attention!

For more information about how you can protect yourself against scams, check out the following links:

www.mlmwatchdog.com/INTERNET_DUE_DILIGENCE.html

www.cattyshaq.com/forum/modules.php?name=Content&pa=showpage&pid=3

www.friendsinbusiness.com
 

How does this affect your internet business?

 
Obviously you will have to work a great deal harder on gaining trust. I’d start with eliminating every red flag you find on your own sites…

Have you read Mark Joyner’s latest book The Great Formula yet? I did. It arrived about 10 days ago and I loved it! In it Mark explains all about how a business becomes really successful. Illustrated with a good number of case studies.

What it all boils down to is that no business truly makes it without cheering customers. Some people will be able to make a lot of money in a short period of time but the business dies soon because they suck with their customer support. Or their product was really lousy. Or they were into scamming.

But if you are here to stay, your customers should have your highest priority. Dazzle them with your content, over-deliver, provide outstanding customer service, have their best interest at heart and you will wake up one day with a legion of loyal fans.

And once you have gained trust, of course you do everything in your power to not lose it again…

We need trustworthy and caring people doing business online to balance out the negative reputation of internet marketing scammers. Thanks for taking this serious.

Have a great weekend!

Patricia

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Posted by Patricia Ritsema van Eck | Print This Post | EMail This Post
Tag: delivery mechanism, marketing message, red alert

 

Can you remember how you started using Google?

I bet it wasn’t a super bowl ad you saw on TV.

Nor was it a center-spread ad in a magazine or newspaper.

It probably was a friend who told you about it…

• You checked it out.
• It looked cool.
• Ran a search.
• You liked it.
• You told a few of your friends.
• Some of ‘em liked it do.
• Each one of them told their friends.

And what happened?

Google became the #1 search engine on earth.

Who made that possible?

YOU!

But did Google ever send you a personal email to thank you?

Nope.

Did Google award anyone at all for promoting them?

Not that I know of…

Two crazy guys have decided to do a test. A viral marketing test.

They set it up so that it works just like it did when you promoted Google in the past. You just tell a friend…

Only…

These guys are counting…

They are counting how many friends you refer. And how many friends your friends refer. And how many friends the friends of your friends refer. Et cetera…

And the one who refers most friends in the next 2 weeks gets the most wacky prize I’ve ever seen!

http://myviralpowers.com/

No hot shot marketers to compete with. No people with an affiliate link sending an announcement to their list. This is a real grass-roots contest. Fair chances for everyone and hey, even if you don’t get the black belt, you can still win any of the other wacky prizes…

It is fun. It is interesting. It is wacky.

And it could be history repeating itself…

Will you be part of this history?

http://myviralpowers.com/

Check it out!

Patricia Ritsema van Eck

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Ben Mack has asked me to review his new book Think 2 Products Ahead - a book about branding. So far it’s been a great read and though I’m not even half-way through, he has already succeeded in convincing me that branding is not a dirty business.

I will admit on the spot that I have always considered branding to be an enormous waste of money. Even worse, big companies who spend over millions of their budget on branding their company name usually have somebody else pay the price. Lots of somebodies actually - like certain popular sports companies employing underaged teens in their factories to work for less than a dollar per hour putting their fancy sport shoes together. Often doing as much as 12 hours a day - 6 days a week…

When a pair of shoes costs a company $5 and you as a consumer easily pay up to $100 for the priveledge of jogging around the park while their company name is shouting itself from your heels to everyone you pass then…

1. You’re dealing with a very smart company…
2. You’re definitely a member of the brain-washed consumer horde who has been numbed so completely by the commercial overkill that any effort to think by yourself probably results in a week long migraine…

You can probably tell I don’t have much respect for certain multi-nationals…

And since they are so painfully successful in branding their name into your neurons wherever you go and whatever you do, I cannot say I was overly thrilled with Ben’s request…

Prejudice!

Thanks to Ben I now understand that this type of branding is by no means the main type of branding you should be considering when you are a small business owner. Yet, branding is extremely important for your survival…

Here’s one of Ben’s definitions of branding:

The positive or negative inclination to purchase, either in an individual or among a target audience.

I say one ’cause Ben has more definitions to make your understanding of what branding is complete - but this seems to be the most important one. Because…

A brand is not a physical thing, but the relationship between consumers and a product or service.

Now suddenly branding makes sense to me. Because it is about relationships and not about ripping people off and taking advantage of poor economic circumstances of your employees…

But what does this have to do with sex?

Well, Ben wouldn’t be Ben if he hadn’t illustrated his book with some pretty controversial examples to explain what you - as the merchant or marketer - need to focus on in your branding attempts…

Take a look at this passage for example:

If a customer or prospect interacts with your product or your communication and is more likely to buy your product or buy your product again you are building brand equity. This is often mistaken as likeability. I have nothing against likeability. I just don’t think likeability should be an overriding business objective.

Remember that nice guy in your high school that all the girls liked but none of them slept with? He may have been liked but his brand equity was squat because he could never close the deal.

When Ogilvy said that advertising is a seduction he is talking about getting laid, not endless flirting. If you aren’t getting laid you aren’t seducing your prospect. If you aren’t getting sales you aren’t building your brand you’re merely buying media.

You have to possess balls to come up with such an example…

Thinking some products and also some years ahead, it occurred to me that when the guy who us girls liked so much in high school would open a bakery in town, we would most likely abandon our regular bakery to buy his bread now…

• Guys who are genuinely nice (likeable) without wanting to have sex with you are guys you can trust!
• Girls who try to seduce the boys are considered to be… (fill in the blanks)

Ben, I am going to intensely enjoy reading the rest of your book and will definitely apply your knowledge to improve the relationships my customers have with me and my products. My only question at this point is…

Should I - as a ‘girl’ - seduce them or aim for likeability instead?!

Patricia

---

Ben Mack is an author, a branding specialist (yes, he knows what he’s on about - even won a couple of big shot awards for his work) and a magician. He knows a great trick with invisible cards which I had the pleasure of witnessing live. He used to cultivate some intruiging websites which I would have gladly linked to but alas - he has taken most of them down…

Think Two Products Ahead has been released on May 17th:

http://thinktwoproductsahead.com

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An interesting thread started at the MJ forums yesterday:

“Great Formula” freebie contributors should have read “Irresistable Offer”

First of all it is a fantastic list of surprise bonuses that you can have when you order Mark’s new book “The Great Formula” and I look forward to reading and listening to some of the products while I wait for Amazon to deliver the new book.

But… there are some lessons to be learned just by scrolling through and signing up for the list of offerings.

I think SOME of the people that contributed freebies as part of the promotion should have read Mark’s last book about “Irresistible Offers”.

Here is a chance to gain access to lots of new prospects and some of these contributors are not putting the best foot forward.

Here are some things I noticed:

• Links that didn’t work…

• Boring text that doesn’t “sell” their “free” offer…

• Confusing hoops to jump through to get access to the freebie (and I’m not talking about collecting emails)…

• Outdated pictures…

• No benefit laden headline…

• Only a couple of contributors put me in front of an offer after I subscribed to their ezine…

…and some of these people are trying to present themselves as marketing experts!

I guess the thing that stuck out to me the most was that the contributors that were offering something “specific” and presented themselves as a “specific” type of expert came across better than the others who were trying to be all things to all people ie. generic marketing expert or generic success expert.

I realize that I’m probably going to get flamed for writing all this, but there just seemed to be a great divide between those that ‘get it’ and those that don’t.

Does anybody else out there have some ideas how some of the contributors could have done better? (so we can all learn from this.)

Best,

Rob Shanon

I was discussing this with my good friend Valerie Booth last night on skype and she mentioned she had only received 3 signups for her bonus offer since “The Great Formula” was released. It couldn’t have been because the book wasn’t selling well. As you probably know it’s become a #1 best-seller at Amazon today and that doesn’t happen with 3 sales a day…

At this point Valerie’s headline was formulated as follows:

Enter the Food Gift Gourmet Sweepstakes

Followed by a down-to-earth message about how you could win $150.- worth of delicious chocolate mints that are individually wrapped and imprinted with your company logo or message.

Why was nobody inclined to sign up for this bonus?

I personally find that being exposed to 88+ bonuses is a rather stressful experience. Here you are offered a chance to get 12K of products and services all for nothing. You know you don’t want to miss this chance. Yet you also know there is no way you’ll be able to make use of everything which is offered…

Basically you are dealing with information overload here and to save you time and more stress you need to make quick decisions about what’s valuable for you. So most people will most likely skim through the headlines to make these decisions.

Only when the headline triggers a first interest you will continue to read the bonus description and its benefits to you. And only after that you’ll make a final decision about whether or not the bonus is worth your time to sign up for it.

Val’s headline was definitely not getting the desired results…

So what was the hidden message in this headline?

• You’d have to enter a sweepstake, meaning that there is only a small chance of being rewarded for your effort…

• This offer is about gourmet food, while “The Great Formula” is targeted at business people…

Yes, I know… The bonus is actually not about gourmet food at all. It’s very much targeted at entrepreneurs instead. However, you only find out that this is the case after you get passed the headline…

So Val made some significant changes. And personally I find that her new headline is now actually the best of them all!

Check it out for yourself:
http://patriciarits.thegreatformula.com

I would be very surprised if she isn’t seeing her signup rates increase manyfold…

Let me know if you agree with me!

Patricia Ritsema van Eck

P.S.
If you don’t want to take your chances at winning the sweepstake, here’s where you can order these sinfully delicious mints yourself:

http://www.mints-usa.com

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Check this out.

Mark Joyner’s “The Great Formula” just beat “The Da Vinci Code” …

#1 on Amazon:
http://patriciarits.thegreatformula.com/booya3.png

And he’s been up there for hours …

How is it that a grass-roots marketing campaign beat out one of the best-selling books of all time on the day of its world-wide film release and an all-media promotion blitz?

Well, the secret may be found in the promotion Mark put together for his book:

http://patriciarits.thegreatformula.com

Yes, the book is the new “must read” item for the year - you’re going to get crushed if you don’t know this stuff, but there’s more …

When you purchase the book at the above link, you get over 88+ bonuses with a retail value of over $12K. That’s real stuff being sold right now for that price.

That includes a copy of my ebook “How Mark Joyner Manifested 50K Out of Thin Electrons” - another real world example of how to implement Mark’s proven and time-tested marketing techniques…

That’s just old-school classic direct marketing that works.

This campaign is also great testament to the power of the Internet.

Not a single dime of money was paid in advertising for this campaign and the effects of this accomplishment will ripple forward in time.

I hope this inspires you to do something great today!

When “The Great Formula” arrives at your door, take it out with you to the park or the beach …

Bring a notepad and a pencil because you’re going to walk away with not only a new way of looking at business that will make your life much easier, but also a flood of new ideas to boost your profits today.

Not tomorrow.

Not next week.

Today

http://patriciarits.thegreatformula.com

Enjoy!

Patricia Ritsema van Eck

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Oh Giacomo Casanova - infallable conquerer of women’s hearts, gifted musician, inventor of the lottery and expert at getting attention simply by being outrageous.

As I stated a couple of days ago, Casanova was great at viral marketing. Everybody was buzzing about him during his days…

And his irresistable offers were not exclusively aimed at the 1000 and more ladies he courted…

Is Mark Joyner a modern day Casanova?

When it comes to viral marketing, I dare say he is.

Not as outrageous perhaps as Casanova was in his days, but within the world of Internet Marketing almost everybody has heard his name.

I personally think Mark is even better than Casanova…

You see, Casanova had one major problem. He couldn’t sustain any of his businesses. He’s been incredibly wealthy on more than one occasion. But in the end he died dirt-poor and broke.

His problem?

He never got beyond his irresistible offer…

According to Mark the irresistible offer is only one element of 3 which make up his ‘great formula’. This three step formula has finally been revealed in Mark Joyner’s breakthrough new book:

“The Great Formula: for Maximum Profit with Minimal Effort.”

When you know how to put together an irresistible offer, you can make money out of Thin Electrons just like that. Like Casanova you can suddenly find yourself incredibly wealthy and the talk of the town.

But just like Casanova…

When the news wears off and everybody and their friends have purchased your offer, you can be broke again within a decade or less…

Would Casanova have known the simple 3 step formula Mark describes in his new book, he might have died a king of sorts.

You see, with this formula the aim of the game is not to make as many sales as possible, but to make customers for life.

As you build a good relationship with your customers, you build your business on a solid foundation.

From the inside flap:

The Great Formula begins where The Irresistible Offer left off: with an unbeatable offer that’s just waiting to be sold. This second installment takes that offer and shows you how to present it to customers, sell it, and then sell it again.

The key to sales success really is that simple!

Realistically, everything you need to know about selling can be summed up in three short steps—create an enticing offer, present it to the right audience, and then give them a second helping of it.

If none of this sounds all that original to you, then you’re already on the right track! The Great Formula works because it stresses simplicity and focuses just on those actions that get results. It’s real-world, down-to-earth selling advice that’s so traightforward
even the smartest people often overlook it.

But great businesses, whether they know it or not, use The Great Formula everyday.

The Great Formula is simple because, as Joyner shows, success is never complicated. It’s only a matter of seeing, with clarity, which simple actions will render the desired result and then taking those actions with zeal. Regardless of what you sell, this time-tested system can be applied to any business—even yours—in any industry.

Here’s what the experts have to say about Mark’s new book:

• “A stunningly simple idea that changed the course of history.”
  David Garfinkel, Founder of The World Copywriting Institute

• “Truly a new perspective.”
  Joe Sugarman, Chairman of BluBlocker Corporation, and Author of “Triggers”

• “Incendiary! The tightest book on marketing I’ve ever read.”
  Ben Mack, Former Senior VP BBDO

If I were you I would not wait another second to order “The Great Formula”. It only costs $14.27 to invest in a solid business foundation…

“The Great Formula: for Maximum Profit with Minimal Effort.”

And if you order today, you will also receive a huge bonus package worth thousands of dollars.

As a matter of fact, I’m throwing in a special bonus as well. I’ve never given this away ever, but if you decide you will get “The Great formula” now I will give you instant access to my case study “How Mark Joyner Manifested 50K Out of Thin Electrons”.

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Are you going to do what it takes to secure your future?

Or will you die as poor as Casanova?

Wishing you a world of wealth!

Patricia Ritsema van Eck

P.S. If you haven’t read the rest of this blog post would you do me a favor and scroll up to read it now?

It’s *that* important …

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